In the groundbreaking work Purple Cow (and other places) best-selling business author Seth Godin discusses what it means to be “remarkable.”

Being “remarkable” means just that — that you are sometimes the subject of comments by others. The question is how to get there, and Godin’s works provide a road map that small but focused law firms (and other companies) can use to become remarkable — and gain significant advantages over competitors in the process.

Simply put, we agree with Godin. On just about everything.

Specialization allows the lawyers of our firm to be thought leaders in their areas of expertise , inside and outside the courtroom, inside and outside of Virginia and the Washington, D.C. area. We regularly speak and write on topics related to our practice areas, lawyers, and lawyering, including the first law blog dedicated to the Virginia Fraud Against Taxpayers Act and federal False Claims Act practice in Virginia.

Technology, meanwhile, allows us to provide first-class service to our clients in all aspects of our work, from management of the discovery process in civil litigation to billing and time-tracking practices. Modern research tools such as Westlaw and LexisNexis have leveled the playing field of legal research and writing, and electronic filing and case management systems have made the art of law firm management much easier.

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